I subscribe to a bunch of different RSS feeds, and as dorky as I am, I read some fashion blogs. I usually stop on the posts that have some kind of commercial or short film for different fashion trends and started thinking,
What if all magazines just became videos? This crossed my mind after watching
The Love Thing by Love Magazine.
In my mind, that's what video magazines would look like. It wouldn't be necessary to make it look like a recorded runway show. In this way it would be more stylized and less formal as most runway shows seem to be.
Like all media industries, print is definitely feeling the pressure of the Internet. So, would it be terrible if fashion magazines (or all magazines for that matter) turned into video-zines? Like TV, they could easily be able to include intermittent commercials instead of only having banners around their article pages online.
I don't necessarily think print is going to go completely out of business, it will just become a leisure product rather than the predominant medium.
I'm starting to get some of my newsletters as audio files or videos, why not a whole magazine?
Considering the rise of the interactive reader (think iPad than Nook/Kindle), the interface of magazines and newspapers will soon change. Instead of reading a simple digital copy of a physical NYTimes on nytimes.com, the iPad has it's own NYT interface that actually defines the term digital newspaper. As per the different iPad videos, it feels like a newspaper but it also has the interactivity that goes hand in hand with the digital realm of the Internet.
This seems like the a perfect template for magazines to follow, especially those that include large pictures such as fashion and lifestyle magazines. But who knows what'll happen this decade in media development.