Ello's First Film....ad? | VIDEO

To me, Ello is what Vimeo is for YouTube but for tumblr.

The ad-free social network just put together this trippy "film" - title "Control" - advertises promotes? showcasing their brand new mobile app. I don't post on Ello much myself but I do like discovering new designers on there...which means I'll be downloading it soon.

The video's description says:

"Your social network is owned by advertisers.

Every post you share, every friend you make, and every link you follow is tracked, recorded, and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold.

We believe there is a better way. We believe in audacity. We believe in beauty, simplicity, and transparency. We believe that the people who make things and the people who use them should be in partnership.

We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce, and manipulate — but a place to connect, create, and celebrate life.

You are not a product."

This is part of their "Art not Ads" program and was created by Legwork Studios.

AND if you happen to use Ello, you can find me here!